As an important factor that affects customer purchase intention, online review has attracted the attention from both enterprises and researchers. According to persuasion theory, planned behavior theory and regulatory focus theory, combined with the three dimensions of online reviews, we construct a modified model of the influence of online reviews on customer purchase intention, and put forward...

This paper uses the social identity theory and the theory of planned behavior to explore factors affecting consumer purchase intentions. Additionally, considering the theory of the extended self, this paper tries to (1) evaluate whether consumers’ perception of a firm’s corporate social responsibility (CSR) commitment has a critical effect on their purchase decisions and (2) test that perceptio...

When consumers consider their preference for one of a set of products without having decided whether or not they want to buy something, they develop a “whichto-buy” mind-set that increases their likelihood of making a purchase both in the situation at hand and in subsequent unrelated situations. The effect of this mindset is evident regardless of the commonality of the alternatives’ features an...