A consumer survey and Tobit analysis were used to determine the effect of message framing and other factors on selfreported organic food purchase likelihood. Negative framing, which emphasizes the possible negative consequences of conventional agricultural techniques, led to a “boomerang effect” that resulted in lowered purchase likelihood of organic food by consumers with high trust in food sa...

Social media tools have emerged as an imperative source of information for customers. However, the relationship between volume on social and consumer choice quality remains blurred in literature. The study sought to examine overload product quality, how influences post-purchase dissonance. employed a positivist research paradigm explanatory design various constructs. Using purposive sampling me...

In this paper, we posit that consumer heterogeneity moderates the respective relationships between two important online purchase objectives of saving money and saving time on online purchase decisions. To explore this relationship, we empirically examine the moderating roles of consumer heterogeneity on the effects of money saved, time saved, and delivery time on purchase decisions. On the basi...

With the role which opinion leader plays in e-WOM(word of mouth) generation and communication comes more and more important, its influence on online consumer purchase intension become a hot issue for industry and academics. Based on the concept model constructed and scale designed in our previous studies, a questionnaire is used in this paper for data collection. Then, structural equation model...

Electric vehicles are considered the automobile technology in the future. However, consumers are not willing to purchase electric vehicles in China. Thus, it is necessary to analyze key factors influencing the willingness to purchase electric vehicles. This paper applies the chi-square test and a binary logistic regression model based on the questionnaires of 1057 Chinese online consumers. The ...

Information quality (IQ) plays a critical role in ecommerce consumers’ purchase decisions, and product-related user-generated content (PUGC) is an increasingly important source of information. Nevertheless, vendors currently do not take full advantage of PUGC since PUGC is mainly used for evaluation purposes. Integrating PUGC into earlier phases of the purchase-decision process might be promisi...

This study provides an empirical test of the relationship between Temporal Orientation (including Past-, Present-, and Future-Orientation) and the personal hedonist dimension of Consumer Innovativeness in the case of the purchase of a durable good. The review of the literature on the concepts of Temporal Orientation and purchase Innovativeness leads to the three following hypotheses: purchase I...

Virtual worlds, e.g. World of Warcraft (WoW) and RuneScape — have demonstrated huge economic potential. However, little empirical research has been conducted into players’ purchase behavior in virtual worlds. This research was designed to help gain a better understanding of factors influencing purchase behavior in virtual worlds by empirically developing and testing a conceptual model of purcha...

A survey on the impact of embarrassment on condom purchase behavior was conducted among 130 individuals. The survey sample (93 males, 37 females) were recruited at the University of British Columbia. The primary independent variable of interest was the embarrassment of the respondents when purchasing condoms. The background variables were also considered which included the assessments of sex...

Most new product adoption models have focused on single-generation products. Only recently have researchers begun to focus on the importance of analyzing the consumers' purchase demand in multigeneration products. This paper proposes a model that incorporates both initial and repeat purchases, and allows for leap-frogging behavior in multi-generation technological product markets. Whereas most ...