This research aims to find out how far promotional mix strategies such as advertising, personal selling and sales promotion variables have been implemented in minimarkets / supermarkets Tegal City so increase the number of customers. The sample used this study was 231 respondents customers spread across several City. Respondents answered questionnaire questions distributed at closed-door that w...

Introduction:The prevalence of atopic diseases has increased in recent decades dramatically. The most common aeroallergens in Northeastern Iran have not been fully defined. Define the most common aeroallergens in allergic patients based on the skin prick test (SPT) was aimed in this investigation.Materials and Methods:This cross-sectional study enrolled 1,006 allergic patients (aged 1–86 years)...

In the era of digitalization, development information and technology is increasing so that we cannot deny rapid developments in trade sector. So emergence online trading competition various markets. E-commerce players must be able to take initiative compete, especially quality products offered consumers, which greatly influences consumer buying interest, good product terms performance, durabili...

UD.HS. Suharto is an iron industry located in Hadipolo village, Jekulo sub-district, Kudus district. This stands area with 300 other craftsmen, recent months UD HS. received many complaints from consumers. The come products, prices, places, and promotions. So that consumers are more interested knife products industries. Disadvantages of did not make any improvements the which were still old-fas...

This article examines the role of publications as evidence for university promotion and postulates reasons why the academic "publish or perish" rule applies. A systematic approach to evaluation of an academic's publication portfolio is described. The approach uses a four-step process for evaluating each publication: 1. Ranking of journal where article appeared or classification of book 2. Ranki...

Every multinational business is faced with a very important marketing decision: to standardise or to adapt its marketing mix? This case study outlines a theoretical exegesis of global standardisation and international adaptation, presents these two perspectives. The debate between these two concepts is explored and their respective benefits considered. Subsequently, the role of the marketing mi...

To deal with rising city center congestion and its associated pollution, the UK government has proposed a number of policy measures. In particular, the 1998 White Paper indicated that “the bus industry will make an important and cost-effective contribution to tackling congestion and pollution at the local level.” Since the privatization of the bus industry during the 1980s, local government—the...

This research is motivated by the phenomenon of increasingly stringent educational institution competition at all levels, especially Early Childhood level. In this regard, study aims to determine application 4P marketing mix strategy in realizing superior schools RA Queen Al Khadijah District. The method used researchers researching case use a qualitative approach, because approach describe, de...

The objective of this research is to determine the influence marketing mix factors on interest in undergoing surgery among patients with back pain at RS Indrajana 2023. This adopts a quantitative study cross-sectional design. was conducted July 2023, and population consisted 112 patients. sampling technique used purposive sampling. instrument employed questionnaire closed-ended questions predef...

In the Malaysian Umrah industry, there are so many new participants selling and offering similar products services. As a result, providers must compete to survive in this as currently competitors. They need focus on customers’ special needs preferences maintain retain long-term relationship. Thus, objective of study is examine relationship between service marketing mix quality customer loyalty ...