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particular problem). This task is far from trivial, time consuming, and requires a great amount of programming (design, implementation, and test) effort. In this situation, it would be of great help to have tools that allow us, easily, to get a feeling about the potential of the strategy proposed before approaching its full implementation, comparison, and assessment. The main aim of this contri...

This paper compares two models predicting gender differences in information processing to determine if either of the models is more pertinent to goal-oriented Internet searches. The Selectivity Model (Meyers-Levy 1989) proposes that women make more comprehension effort than men whereas the Item-Specific/Relational Processing Model (Putrevu 2001) suggests that men and women differ primarily in t...