this research aimed to investigate the effect of brand vision and positioning on brand equity with regard to moderating role of product performance and using descriptive survey research. the population of research was marketing experts of superior brands in iran’s food industry, which chosen 148 sample of those population using stratified sampling method. data collection tool was a questionnair...

The potato tuber moth (Phthorimaea operculella Zeller) is the primary insect pest of cultivated potato (Solanum tuberosum L.) in tropical and subtropical regions, causing both foliar and tuber damage. In contrast, the Colorado potato beetle (Leptinotarsa decemlineata Say) is the most important insect pest in the northern potato production latitudes. The codon-modified Bacillus thuringiensis Bt-...

Colorado potato beetle (Leptinotarsa decemlineata Say) is the leading insect pest of potato (Solanum tuberosum L.) in northern latitudes. Host plant resistance is an important tool in an integrated pest management program for controlling insect pests. Field studies were conducted to compare natural host plant resistance mechanisms (glandular trichomes and Solanum chacoense Bitter-derived resist...

The adoption and use of diversified cropping practices has become widely accepted by producers. However, the profitability of an enterprise is dependent on the biophysical and economic factors. The biophysical factors determine the enterprise relationship among the various crops, their interactions with the ecosystem, and how each of them fits into the overall management plan. The economic fact...

Advances in mass-production and formulation technology of entomopathogenic nematodes, the discovery of numerous isolates/ strains and the desirability of reducing pesticide usage have resulted in a surge of scientific and commercial interest in these nematodes. The lessons learned from earlier problems have encouraged scientists and leading commercial companies to increase their efforts toward ...

Naive mated female cabbage looper moths, Trichoplusia ni Hübner, responded in a flight tunnel to potted potato plants ( Solanum tuberosum ). Percentages of moths attracted to uninjured potato plants, mechanically-damaged potato plants, and potato plants treated with regurgitant from larvae of the Colorado potato beetle, Leptinotarsa decemlineata Say, were similar, indicating no effect of plant ...

A nationwide survey was performed to investigate the current incidence of viral diseases in Korean sweet potatoes for germplasm and growing fields from 2011 to 2014. A total of 83.8% of the germplasm in Korea was infected with viruses in 2011. Commercial cultivars that were used to supply growing fields were infected at a rate of 62.1% in 2012. Among surveyed viruses, the incidence of five Poty...

Intermittent microwave drying improves the quality of dehydrated product, because reduces effect hot spots. Mathematical modelling is essential to understand physics this process and optimize operation conditions. However, there are few studies about intermittent drying. This work proposed a mathematical model based on mass balances liquid vapor water in which non-equilibrium formulation descri...