Goal: Influencing the society and changing the crowd behavior through microscopic social interactions Application: • Marketing: Viral marketing, face to face advertisement in a social network • Political science: Electoral campaigns • Social science: control of crowd movements Investigated Problems so far: Find the k most influential persons (K-MIP) of a society (also called initiators, key pla...

OBJECTIVES Reducing smoking in young adults, particularly young Māori and Pacific, is vital for reducing tobacco harm and health inequalities in New Zealand (NZ). We investigated how NZ policy experts appraised the feasibility and likely effectiveness of interventions designed to reduce smoking prevalence among 18-24 year olds. DESIGN We used a qualitative design, conducting semistructured in...

The Arab Spring has brought a lot of attention to the use of social media in the Arab world. Whether social media was one of the catalysts or the sole agent of the socio-political movement has been an object of endless debate. Nevertheless, it can be agreed that social media usage has increased in the region and is paving the way for enduring changes in all spheres of public and private life. G...

Every multinational business is faced with a very important marketing decision: to standardise or to adapt its marketing mix? This case study outlines a theoretical exegesis of global standardisation and international adaptation, presents these two perspectives. The debate between these two concepts is explored and their respective benefits considered. Subsequently, the role of the marketing mi...

Le Marketing Politique est un concept qui existe depuis la nuit des temps, mais n'a pas été défini comme tel, c'était une pratique exercée par les hommes politiques et notables pour se construire image. Aujourd'hui, ces pratiques sont résumées sous le nom de 'Marketing politique' font l'objet diverses études analyses. Afin profiter avancées en Marketing, partis peuvent utiliser outils d'analyse...

Research on work-family conflict has focused on individuals, and little is known as to how spouses perceive each other’s work-family conflict and how inaccuracies of such perceptions relate to relationship quality. Using a national sample of dual-earner married and cohabiting couples (N = 545), we found that over half of spouses overestimate or underestimate each other’s work-family conflict. H...

Four studies investigated whether activating a social identity can lead group members to choose options that are labeled in words associated with that identity. When political identities were made salient, Republicans (but not Democrats) became more likely to choose the gamble or investment option labeled "conservative." This shift did not occur in a condition in which the same options were unl...