نتایج جستجو برای: pharmaceutical marketing
تعداد نتایج: 115259 فیلتر نتایج به سال:
AIMS AND BACKGROUND In 2009, the Italian Society of Medical Oncology (AIOM) conducted a survey to describe the impact of regional pharmaceutical formularies on the disparity of access to eight new drugs among cancer patients treated in Italian regions. The survey documented some regional restrictions for some anti-cancer drugs. In the study, we analyzed the "time to patient access" to new anti-...
OBJECTIVE We conducted a study to assess the educational needs and interests of medication prescribers and organizational needs regarding heavily marketed drugs. STUDY DESIGN We used an Internet and paper-based educational needs assessment survey to gather data. METHODS Approximately 1000 Denver-area Kaiser Permanente Colorado (KPCO) physicians, nurse practitioners, and physician assistants...
The Second Circuit's December 2012 decision in United States v. Caronia striking down the prohibition on off-label marketing of pharmaceutical drugs has profound implications for economic regulation in general, calling into question the constitutionality of restrictions on the offer and sale of securities under the Securities Act of 1933, the solicitation of shareholder proxies and periodic rep...
While effective marketing spending is known to improve a brand’s financial performance, it can also increase the volatility of performance, which is not a desirable outcome. This paper analyzes how revenue and cash-flow volatility are influenced by own and competitive marketing spending volatility, by the level of marketing spending, by the effectiveness of own and competitive marketing spendin...
Export and the readiness to export constitute the first step of international marketing, which are affected by both internal and external factors of firms. One of the most important internal factors is the presence of skilled personnel. The purpose of this study was to define the relationship between staff qualification and encouragment with the readiness level of Iranian pharmacuetical firms ...
Marketing of innovation is highly complex because the potential customers usually are unaware of the new product. In the same way, the markets as known in traditional marketing are frequently absent. The biotechnology is based on a crosssectional knowledge, which represents a particular challenge and is different from other more mature and more traditional market products. Customers and biotech...
BACKGROUND Pharmaceutical promotion activities in low and middle-income countries are often neither regulated nor monitored. While Egypt has the highest population and per capita use of medicines in the Arab world, we know very little about pharmaceutical companies promotional activities in the country. AIM To explore and analyze the perceptions of physicians towards promotional and marketing...
This commentary explores the implications of increased social media marketing by drug manufacturers, based on findings in Hyosun Kim’s article of the major themes in recent Food and Drug Administration (FDA) warning letters and notices of violation regarding online direct-to-consumer promotions of pharmaceuticals. Kim’s rigorous analysis of FDA letters over a 10-year span highlights a relative ...
the adoption and use of digital forms of direct-to-consumer advertising (also known as “edtca”) is on the rise. at the same time, the universe of edtca is expanding, as technology on internet-based platforms continues to evolve, from static websites, to social media, and nearly ubiquitous use of mobile devices. however, little is known about how this unique form of pharmaceutical marketing impa...
www.pharmaporta l .com ackaging is one of the largest industry sectors in the world, worth $280 billion. Consumer healthcare packaging represents 4% ($11.2 billion) of the packaging industry. As drug manufacturers approach the 21st century, they face a number of challenges that packaging can help them meet. A decade ago packaging often was an afterthought for many pharmaceutical companies, view...
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