Following the pioneering research of Hovland and his colleagues in the 1950s (e.g., Hovland & Janis, 1959; Hovland, Janis, & Kelley, 1953; Hovland, Lumsdaine, & Sheffield, 1949), social psychologists have proposed a variety of specific “process” models of persuasion to explain how the plethora of source, message, recipient, and context factors produce changes in attitude (for reviews, see Eagly...