abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...

nowadays,tourism industry considered as one of the main sources of income of a country.unfortunately and despite of owning plenty of cultural historical and natural attractions, iran has not reached to a proper position in this field. besides, the historical cities of a country are considered as the income resource and national wealth of it. qazvin with a rich cultural precedent, have suitable ...

as the canon is shaped by white male standards rewriting the canonical works of literature is one of the ways through which postcolonial writers subvert the authority of the masters. writing in the language of the masters the colonized writers use the very suppressive tool in the hands of the masters i.e. their language to question the validity of their norms. regarded by most critics to be the...

Objective: The present study aimed at investigating the moderating role of personality traits in the relationship between attachment styles and attitude towards drugs. Method: To this end, 190 first-semester students of Tehran Payam Noor University (south center) in 2013-2014 were randomly selected and requested to complete adult attachment scale, Eysenck personality questionnaire, and attitude...

in recent years many researchers have been focused on interaction of small molecules with dna. dna is generally the primary intracellular of anticancer drugs, so the interaction between small molecules and dna can cause dna damage in cancer cells, blocking the division of cancer cells and resulting in cell death. the flavonoids are a large group of polyphenolic natural products that are widely ...

Introduction and purpose: The purpose of this study was to investigate the role of the five major factors in predicting the death and depression anxiety among different age groups of elderly people in Kermanshah. The findings of this study can be used to determine the differences and priorities of care in elderly age groups in policy making. Health care they need. Materials and Methods: This d...

Emphasizing on effective factors in drug dependency and multiple drug relapse, is probably related to formation of personality models. These models are heavily affected by development orientation personality. Various researches show that attachment as a development factor has a decisive role in forming personality models. Hence, in one hand, the present research evaluates the relationship betwe...

Objective: The aim of this study was to investigate the causal relationship of parenting styles and insecure attachment style with addiction potential under the mediating role of personality traits and identity styles in students of Shahid Chamran University. Method: This was a correlational study where 178 participants were selected by multistage random sampling method. Iranian addiction poten...