This research focuses on various factors affecting online search intention which has been found to be a key predictor of online purchase intention. Data were collected from a sample consisting of mostly young adults with familiarity of computer use and online shopping experience. A structural equation model was employed to test hypotheses. According to the findings, utilitarian value of Interne...

Background: We sought to determine students' perception of ethical behaviour of their peers and instructors during their course of studies, both in the preclinical and clinical years. To this end, we administered a questionnaire to senior medical students in order to assess whether they witnessed unethical behaviour during their four-year course of studies. Methods: A two-part questionnaire was...

Companies are increasingly using technology to target their customers and build relationship with them. Customer relationship management is perceived as a strategy which harnesses technology for providing more value to customers through customized products and services. However, technology now extends beyond the peripheries of Internet to mobile-based systems. The research was directed towards ...

As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the role of the marketing function. Specifically, what role should the marketing function play, and what value does the marketing function have, if any, in an organization that has a strong market orient...

This study examines the influence of perceived fairness on consumer intentions in business-to-consumer electronic commerce. Perceived fairness, a construct mainly examined in management and marketing literature, could play important roles in people’s decision-making process when they shop online. Prior information system online trust research shed little light on this important issue. Based on ...

In financial decision making, perceived fairness can have substantial influence on individuals’ choices. In this paper, we investigate process and outcome dimensions that moderate perceived fairness for a variety of financial products. Our hypotheses draw from the existing fairness literatures in marketing, economics, and organizational behavior, and relate the fairness concepts from those exis...

The novelty of the study consists in applying eWOM communications and Technology Acceptance Model (TAM) in the context of online communities to explain user’s intention toward innovative product / service. Our findings indicated that eWOM effect is a key antecedent of perceived ease of use, perceived usefulness, and perceived enjoyment. The recommender’s levels of expertise, seeker’s levels of ...

Understanding the adoption process of an innovation is very important for acceptance of the new idea. This paper explores the relationship between technical knowledge, perceived risk and the innovation characteristics for the adoption of mobile marketing. Data from 444 respondents collected through self-administered questionnaire were used to test the proposed model using SEM. Based on the resu...

BACKGROUND Chiropractors frequently practice within health care systems requiring the business acumen of an entrepreneur. However, some chiropractors do not know the relationship between the level of business knowledge required for practice success and their current level of business knowledge. The purpose of this quantitative study was to examine the relationship between chiropractors' perceiv...

This research investigates the link between rivalry and unethical behavior. We propose that people will be more likely to engage in unethical behavior when competing against their rivals than when competing against non-rival competitors. Across an archival study and a series of experiments, we found that rivalry was associated with increased unsportsmanlike behavior, use of deception, and willi...