How do audiences react to leaders who change their opinion after taking moral stances? We propose that people believe moral stances are stronger commitments, compared with pragmatic stances; we therefore explore whether and when audiences believe those commitments can be broken. We find that audiences believe moral commitments should not be broken, and thus that they deride as hypocritical lead...

Genomics is an ever increasing aspect of nursing practice, with focus being directed towards improving health. The authors present an implementation strategy for the incorporation of genomics into nursing practice within the UK, based on three behaviour change theories and the identification of individuals who are likely to provide support for change. Individuals identified as Opinion Leaders a...

BACKGROUND The authors provide a suggested framework for completing a comprehensive evaluation of practice processes and routines. Their approach focuses on improving the professional image of dentists and the methods they use to market themselves. CONCLUSIONS A practice can benefit by implementing a program to understand the strengths and weaknesses of the practice and how these strengths an...

Quotations from financial leaders can have significant influence upon the immediate prospects of economic actors. Indiscreet or candid comments from senior business leaders have had detrimental effects upon their organizations. Established polarity classification techniques perform poorly when classifying quotations because they display a number of complex linguistic features and lack of traini...

This paper studies how learning through opinion leaders and social networks influences demand for non-traditional cookstoves – a technology with important health and environmental consequences in low-income countries. Specifically, we conduct field experiments in rural Bangladesh to assess how (1) learning the stove adoption choices of locally-identified “opinion leaders” and (2) learning about...

BACKGROUND There is increasing interest in public reporting of healthcare-associated infection (HAI) data in Europe, mostly for patient safety reasons. But it is uncertain whether patients and other stakeholders benefit from them. AIM To obtain the views of European infection control opinion leaders and provide information about public reporting of HAI in Europe. METHODS European Centre for...

The internet is information media and social media for online consumers to seek information on the websites and opinions from other consumers. This study examined how the three dimensions of interactivity (control, direction of communication, and synchronicity) affected the users’ online information seeking process. According to past studies, individual differences such as knowledge of product ...