The purpose of this study is to investigate hedonic online shopping motivations. A qualitative analysis was conducted to explore the factors influencing online hedonic shopping motivations. The results of the study indicate that traditional hedonic values, consisting of social, role, self-gratification, learning trends, pleasure of bargaining, stimulation, diversion, status, and adventure, and ...

In many Northern European countries, the sale of convenience goods through the Internet is experiencing a slow but undeniable growth. The emergence of this new distribution channel has brought into existence an extremely productive research area on the key factors which food e-tailers need to master for a lasting success in this field. The central nature of a perfect logistical organization is ...

Targeted online advertising now accounts for the largest share of the advertising market, beating out both TV and print ads. While targeted advertising can improve users’ online shopping experiences, it can also have negative effects. A plethora of recent work has found evidence that in some cases, ads may be discriminatory, leading certain groups of users to see better offers (e.g., job ads) b...

Digital online advertising is a form of promotion that uses the Internet and World Wide Web for the express purpose of delivering marketing messages to attract customers. Examples of online advertising include text ads that appear on search engine results pages, banner ads, in-text ads, or Rich Media ads that appear on regular web pages, portals, or applications. Over the past 15 years online a...

1. Classifying various internet users and determining the properties of users that generate the most revenue, 2. Evaluating publisher profits and determining the properties that makes one publisher more profitable. 3. Determining the impact of users' taking action to prevent aggregators from collecting information -which revenue declines by a large fraction. All finds are extremely useful, the ...

research A. Agrawal J. Basak V. Jain R. Kothari M. Kumar P. A. Mittal N. Modani K. Ravikumar Y. Sabharwal R. Sureka Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like. These methods of marketing research can be time-consuming and expensive, and can require a large amount o...

This paper studies the subject of pricing decisions of online dual-channel based on hybrid decisions wherein a manufacturer introduces direct online marketing channels beyond the traditional online retail channels. The purpose is to study how to balance the interests of different online channels and maximize the overall efficiency of the channel. Having considered both online channels’ satisfac...