With the advent of time-based competition, the speed with which new products can be developed and introduced into a market is an important managerial aspect of time-based strategy. The relationship between the allocation of decision-making power within organization and new product development (NPD) speed is investigated empirically using Chinese data. The results of correlation analysis show th...

Concurrent engineering (CE) is a distinctive approach to the organisation and management of new product development (NPD) which seeks to achieve cross-functional integration, product life cycle design integration and high levels of project task concurrence in order to reduce development lead times. To address the limited research to date on CE in the Asia-Pacific region, the paper presents find...

Achieving sustained business performance is a challenge for many firms. Nowhere is this more obvious than in the food and packaged goods domain where manufacturers are significantly affected by globally aggressive competitors and retailers. Drawing on the resource-based view of the firm this study of 173 food manufacturers finds that the NPD process is a capability enabling the translation of a...

Quality function deployment (QFD) is a planning and problem-solving methodology used to translate customer requirements (CRs) into engineering characteristics (ECs) in the course of new product development (NPD). Estimating the correlation measures among ECs is a crucial step in the product planning house of quality (PPHOQ) construction process because these measures seriously affect the planni...

Software companies face high pressure to develop innovative products and services at increasing speed. However, a traditional new product development (NPD) process is not always a sufficient means for doing this. We report experiences from an explorative multiple case study covering eight cases from four companies of different sizes and business characteristics. Each case aimed to streamline th...

Overview: Effective portfolio management is vital to maximizing the value of business’ new product development (NPD) portfolio; it also one weakest facets NPD. Ongoing evaluation tends be backward looking and process focused, business cases are not updated with real time more reliable data. A dynamic approach solution, including use Productivity Index (PI). Building in multiple iterations get r...

This paper reports a new idea-screening method for new product development (NPD) with a group of decision makers having imprecise, inconsistent and uncertain preferences. The traditional NPD analysis method determines the solution using the membership function of fuzzy sets which cannot treat negative evidence. The advantage of vague sets, with the capability of representing negative evidence, ...

Supply chain management is the integration of the activities that procure materials, transform them into intermediate goods and final products, and deliver them to customers [1]. New product development (NPD) processes include design and development along with sourcing through the company’s development chain. In order to remain competitive, supply chains must continuously develop and deliver ne...

In today’s dynamic marketplace, companies are under strong pressure to introduce new products for long-term survival with their competitors. Besides, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new...

Various empirical studies investigate the correlation between diversity and innovativeness in New Product Development teams (NPD teams). However, those studies show various and contradicting results. Diversity can be a resource that helps to strengthen the innovativeness of a NPD team. On the other hand, diversity can act as a risk that leads to diminished team cohesiveness and thus obstructs i...