Brand owners use virtual communities to strengthen brand loyalty by engaging consumers in active content creation activities. Personal and reciprocal communication and consumers’ participation in virtual brand communities are the main sources through which communities contribute to brand loyalty formation. This research examines the antecedents and consequences of advocacy participation in virt...

background: we determined the levels of subjective and observer drowsiness and facial dynamics changes. methods: this experimental study was done in the virtual reality laboratory of khaje-nasir toosi university of technology in 2015. facial dynamics changes like changes in eyes, mouth and eyebrows were surveyed on twenty-five drivers in 2015bykss (karolinska sleepiness scale) and ord (observer...

The objective of this article is to illuminate the relation between knowledge management and virtual communities. A model which comprises four types of knowledge management is presented. A central theme in this article is the suggestion that knowledge management is not an unequivocal concept. Generalized knowledge management strategies do not enable managers and consultants to form an opinion o...

Sense of virtual community is an important feature of virtual communities. This study develops a sense of virtual community (SOVC) measure, building off the strengths of a widely used measure of sense of community (SOC) for face-to-face communities. Although there is overlap between the senses of community for face-to-face and virtual communities, there are significant differences. The new SOVC...

Virtual idols can replace real people in advertising endorsement without any moral problems, which is one of the feasible spokespersons. The purpose this study to explore current status brand image, awareness and word-of-mouth perceived by consumers virtual idols, their correlation, mediating effect moderating involvement. In study, a questionnaire survey was used collect data, 425 valid sample...

Virtual worlds are online three-dimensional worlds that are often constructed to look much like the real world. As more people begin to use these virtual worlds, virtual communities are emerging enabling various social activities and social interactions to be conducted online. Based on a literature review of social movements, virtual communities and virtual worlds, this paper suggests a framewo...

This paper analyses the behaviour of virtual communities for Open Source Software (OSS) projects. The development of OSS projects relies on virtual communities, which are built on relationships among members, being their final objective sharing knowledge and improving the underlying project. This study addresses the interactive collaboration in these kinds of communities applying social network...

This publication was produced with the support of the Commission of the European Communities under the LEONARDO DA VINCI programme. The content does not necessarily reflect the Commission's position on this subject. FOREWORD This publication on the topic of " Mechatronics Training in Real and Virtual Environments " is one of the outputs from MARVEL, a pilot project under the LEONARDO DA VINCI a...

Virtual communities play an important part in enabling people with common interests to interact with each other. Current research mostly focuses on the aspects of social interaction, usability and success factors for virtual communities. In this paper, we focus on the management of virtual communities. Within a case study, we examine the development of a management team of a non-commercial virt...

As a result different aims were drawn; the initial aim of this research is to study the attention of the customers in word of mouth to power their online purchasing activities. The next aim is to analyze the people influenced by interest of word of mouth. The following aim is to examine the marketing behavior bearing in mind the internet progress and word of mouth, their consideration for word ...