---------------------------------------------------------------------ABSTRACT---------------------------------------------------------------In this article e-payment scheme by mobile machine is considered. The requirements for a mobile machine in e-payment are presented, particularly when merchant employing accounts for payments and when using advertising. In the proposed scheme we will use the...

As more people access to social network services (SNS), especially by using mobile devices, more organizations become to use SNS as a channel for their marketing and promotion. It is known that the growth potential of the mobile advertising market is significant. While brand engagement is a key motive for mobile advertising, there is a lack of understanding about how SNS users become to engage ...

The technological advances in smartphones and their widespread use has resulted in the big volume and varied types of mobile data which we have today. Location prediction through mobile data mining leverages such big data in applications such as traffic planning, location-based advertising, intelligent resource allocation; as well as in recommender services including the very popular Apple Siri...

Third-party libraries (3PLs), such as advertising networks, gaming networks, and analytics engines, are an integral part of modern mobile platforms. If Android developers want to integrate functionality provided by 3PLs, they must bundle opaque binary code into their applications. Unfortunately, developers must in essence overprivilege their Android applications by requesting dangerous permissi...

Various studies have proposed factors of impulse purchase in different advertising mediums like website, mobile, traditional retail store and traditional television. However, to the best of the researchers’ knowledge, none of the impulse purchase model is dedicated towards impulse purchase tendency for interactive TV (iTV) advertising. In addition, through systematic review analysis, this study...

An Internet-based learning assistant leveraging the social attribute features of mobile technology is designed and implemented to incorporate updating course content of an upper-level college technology advertising course in real-time. The mobile application offers an online collaborative environment utilizing the inherent social and locationindependent features of mobile technology to improve ...

Recommendation systems have become an essential component of online marketing. Group recommendation is a challenging issue due to the diversity and dynamics involved in the groups. The existing works in group recommendation mainly focused on content interest of group members ignoring other characteristic useful for improving the recommendations. In this paper, a group-coupon recommendation syst...

With the development of various mobile applications, more and more advertisements are embedded in these applications. In this study, we aim to investigate what factors influence people’s adoption of location-based mobile application advertising (LMAA). Combining technology adoption literature and advertising literature, we develop a theoretical model which proposes that entertainment, informati...