People learn from the texts that they read, but sometimes what they read is wrong. Previous research has demonstrated that individuals encode even obvious inaccuracies, at times relying on the misinformation to complete postreading tasks. In the present study, we investigated whether the influence of inaccurate information might be reduced by encouraging the retrieval of accurate knowledge. Par...

Correspondence: Augustine Ankomah society for Family health, 8 Port harcourt Crescent, garki, Area 11, Abuja, nigeria Tel +23 480 8233 8720 Fax +234 9461 8823 email [email protected] Background: This paper examines myths, misinformation, factual information, and communication about family planning and their effects on contraceptive use in Nigeria. Methods: A nationally representative samp...

BACKGROUND Tobacco control efforts in Japan have lagged other high income countries, possibly because the Japanese government partially owns Japan Tobacco, Inc. In Japan, tobacco use is still often regarded as an issue of manners rather than an issue of health. Information about tobacco is available, but may not always be accurate. We explored what information Japanese consumers might access by...

Consumers are often exposed to information that may contradict their consumption experience, leading to “false memory” for aspects of the consumption. We develop a theory suggesting why false memory may be heightened due to imagery processing. We subject this theory to a rigorous test in three experiments. We find that post-consumption imagery makes it more difficult to discern between consumpt...

When animals lack the ability to discriminate between correct and incorrect information, they must choose to either respond to or ignore an information source. I define the reliability of information as the probability that information is correct and introduce reliability into the value of information to explore the level of risk information consumers should incur when using information. I find...