The Covid-19 pandemic that occurred in Indonesia required MSME entrepreneurs (Micro, Small and Medium Enterprises) to find ideas market their products. So with this problem, it can be concluded digital technology during the is very much needed encourage promotion of implementation method used form counseling training on promote results activity show an increase knowledge awareness using technol...

The development of Brand Awareness in SMEs is very influential introducing a brand for product. By implementing this strategy, it can make easier MSME actors to enter the national market with positive image attached brand. benefits carrying out activity are assist creating better content and products an effort develop their business. So that be used as inspiration micro, small medium enterprise...

Micro, Small, and Medium Enterprises (MSMEs) experience very complex problems. One of them relates to efforts maximize the performance SMEs. Adoption technology into offers for all sectors increases productivity. The application digitalization MSME sector is expected boost these MSMEs. This study aims examine effect digital adaptation as measured by literacy use financial (fintech) on MSMEs in ...

In this study, we focused on the quantitative analysis and decision-making of credit risk Micro, Small Medium Enterprises (MSMEs) from perspective bank. Based data 123 MSMEs, extracted processed information original with theoretical feature engineering, established an entropy weight-TOPSIS model to get index each MSME. Meanwhile, strategy optimization was constructed, DE algorithm used solve sc...

This paper investigates the coping strategies employed by sample micro, small, or medium enterprises (MSMEs) in Laguna using SME Competitiveness Grid framework developed International Trade Centre (ITC). The finds that MSMEs did not find it easy to access MSME assistance programs, and many are even aware such programs exist. However, most were found be flexible innovative when comes their strat...

Micro, Small and Medium Enterprises (MSMEs) adopt information technology if MSME users see perceived usefulness in utilizing high-quality IT-based accounting systems. The aim is to analyze the effect of quality systems on ease use sector Medan Tuntungan; Tuntungan sector, through sector. population 50 people, all them are sampled what called a census or study. Furthermore, data collected from r...

AbstractPurpose – This study examined the role of MSMEs in encouraging halal industry and aimed to determine problems supporting Lhokseumawe..Methodology - used primary data qualitative with descriptive analysis from five interviewees as an owner food beverage sector Lhokseumawe-Aceh. The research method is a case approach. Data collection techniques were interview, observation, documentation, ...

Despite the recognised importance of corporate social responsibility (CSR) to firms, it is far from clear how and when CSR can drive success micro, small, medium-sized enterprises (MSMEs). Drawing on dynamic capabilities approach using time-lagged survey data collected 176 MSMEs operating in a major sub-Saharan African economy, we examine role green process innovation perceived environmental vo...

This paper illustrates the implementation of a community project developed based on partnership between and local university in Bungo Tebo Regencies. The aims to develop micro, small, medium enterprises (MSMEs) as strategic step increase regional economy, taking form so- called Community–University Partnership Program methodology employs Service Learning (SL) method MSME actors’ competence term...

currently, one of the most important challenges to smes is financing as their managers are faced with many problems in this area. in this study the barriers to smes financing were identified by using q methodology which is a combination of qualitative and quantitative methods. after literature review and conduct of interviews with 12 executive managers of smes, 64 barriers were identified to th...