Cognitive linguists contend that learners’ awareness of motivations is the key in not only second language acquisition but also figurative language learning. Two cognitive-oriented methods are proposed to raise L2 learners’ awareness on metaphoric/metonymic expressions and to enhance retention: instruction involving conceptual metaphors (CM) and instruction involving metaphoric mappings (MM). T...

We developed on example-based method of metonymy interpretation. One advantages of this method is that a hand-built database of metonymy is not necessary because it instead uses examples in the form \Noun X no Noun Y (Noun Y of Noun X)." Another advantage is that we will be able to interpret newly-coined metonymic sentences by using a new corpus. We experimented with metonymy interpretation and...

This paper presents a corpus-based analysis of printed eco-friendly car advertisements in English line with the growing consumer interest environmental issues and development green advertising. The aim research is threefold: 1) to unveil content cognitive operations (for purpose this research, metonymy, metonymic chain, metaphoric amalgam metaphor) underlying ads their modes representation; 2) ...

This study aims to explain the function of language style based on direct and indirect meaning found in novel entitled Cinta di Dalam Gelas by Andrea Hirata. Analysis is chosen find out author's characteristics understand why author tends use certain words or expressions their literary works. The research method used a type descriptive-qualitative with stylistic approach. data collection readin...

Using scientific works in the field of creolized text theory, an attempt was made to analyze specific features political caricature Greek mass media discourse, as well identify role verbal and nonverbal components texts conditions hybrid warfare. The research department 162 caricatures national world leaders international events context crisis Ukrainian-Russian relations served material present...

We developed on example-based method of metonymy interpretation. One advantages of this method is that a hand-built database of metonymy is not necessary because it instead uses examples in the form “Noun X no Noun Y (Noun Y of Noun X).” Another advantage is that we will be able to interpret newly-coined metonymic sentences by using a new corpus. We experimented with metonymy interpretation and...

Abstract This article presents an original three-component model of the linguistic sign. It shares with established triadic models Peirce ( 1955 [1897]) and Ogden Richards (1923/1949) in identifying thought, word thing as essential components; but differs being linear, thought at opposite poles. is argued that this arrangement reflects way components sign relate to reality thereby serves well e...

This paper discusses some questions encountered in research on metonymy, a common linguistic and cognitive phenomenon and an important referring mechanism. Familiarity of context and shared knowledge enable us to extend reference by naming and renaming the referent. In the light of claims by Gibbs that metonymy is a universal process of cognition, the paper considers some consequences of using ...

This paper focuses on the visualization of eco problems and latest green technologies, including energy-saving. Today, there are four color-graphic means in advertising: photography, graphics (drawing or computer graphics), font compositions, often a combination these. Our study considers imagery stylistics poster as type public advertising, ascertains that subject energy-saving light bulb visu...