Consumer adoption and usage of mobile communication and multimedia content services has been growing steadily over the past few years in many countries around the world. In this paper, we develop and estimate a dynamic structural model of user behavior and learning with regard to content generation and usage activities in mobile multi-media environments. We model that users make content choices...

Referring to recent research calls regarding the role of individual differences on technology adoption and use, this paper reports on an empirical investigation of the influence of a user’s personality on the usage of the European career-oriented social network XING and its usage intensity (n = 760). Using structural equation modeling, a significant influence of personality on the intensity of ...

Problem Statement Multimedia is a polysemous term, and the field of multimedia is not much clearer Those working in the discipline have been striving for more definition, for clearer outlines of roles and functions (Heller et al., 2001). Taxonomies assist in the clarification and definition of information, and therefore are vital to the advancement of multimedia as a field of research. Clarity ...

BACKGROUND During recent years the market for homeopathic education media has increasingly diversified with old (books, seminars) and new media (video-seminars, pc-programs, homeo-wiki and internet-courses). However, little is known about homeopaths' preferences in using educational media and their requirements of this topic. AIM This survey was designed to gain a better understanding of the ...

OBJECTIVES The purpose of the study was to identify and understand social media usage behaviour of dentists in South Africa, in general and in particular as part of their marketing strategy and to consider the potential determinants associated with these behaviours. METHODS Dentists who are members of the South African Dental Association were requested to anonymously complete an online questi...

People’s personality and motivations are manifest in their everyday language usage. With the emergence of social media, ample examples of such usage are procurable. In this paper, we aim to analyze the vocabulary used by close to 200,000 Blogger users in the U.S. with the purpose of geographically portraying various demographic, linguistic, and psychological dimensions at the state level. We gi...

The purpose of this research is to explore the social media trend in communication in Kuwait by utilizing the technology acceptance model. Social media has been gaining extraordinary adoption in past years that requires further investigation into user’s adoption habits, the various kinds of social media, and its effect on their perceived usefulness and ease of use of social media. The study con...

The use of social media has revolutionized the internal and external communications and management of many businesses. This paper discusses the various social media platforms in the context of UK building societies. Many companies from the banking sector are utilizing social media, and in some this is outpacing traditional methods of marketing and internal communication. The main aim of this re...

This study was carried out to ascertain the perception of students on the use of social media for educational purposes. It was conducted in three tertiary institutions in Rivers State. The sample comprised 200 respondents randomly selected from three tertiary institutions in Rivers State. Five research objectives and four null hypotheses were used for the study. Mean scores, ANOVA, multiple com...

Today social media is used extensively in both private and professional contexts, with using habits and conventions shaped by the private using context. It is unknown how in the users perception professional social media usage might differ from the private context and which implicit or explicit etiquette criteria apply. With an empirical questionnaire approach (N=99, ages 20-59) we examined the...