the adoption and use of digital forms of direct-to-consumer advertising (also known as “edtca”) is on the rise. at the same time, the universe of edtca is expanding, as technology on internet-based platforms continues to evolve, from static websites, to social media, and nearly ubiquitous use of mobile devices. however, little is known about how this unique form of pharmaceutical marketing impa...

The present article presents an up-to-date account of the current media relations of scientists, based on a comprehensive analysis of relevant surveys. The evidence suggests that most scientists consider visibility in the media important and responding to journalists a professional duty--an attitude that is reinforced by universities and other science organizations. Scientific communities conti...

Susan B. Barnes Abstract This paper examines Mead’s role in media ecological studies and will explore his relationship to media ecology from an interpersonal communication perspective. Included in this discussion are Mead’s concepts of self, symbolic interactionism, and the relationship between symbolic interactionism and media ecology. Examples from Internet research are used to illustrate how...

A framework towards a theory of media fitness was proposed to help a teleworking group to select appropriate communication media. The degree of fitness of media for a communication task was calculated by considering 9 factors from both media and user aspects. Four environmental limitations were also introduced to decide the fittest medium. Three cases from Japanese companies were used to test t...