Purpose: The purpose of this study was to investigate the impact of effective marketing factors on increasing film sales. Method: This research was applied in terms of purpose and descriptive-survey in terms of implementation with correlation approach. The statistical population of the present study was 294 producers, directors and media experts who used the Cochran's formula due to the...

INTRODUCTION Excessive alcohol consumption increases the risk of many diseases and injuries, and the Global Burden of Disease 2010 study estimated that 6% of the burden of disease in Denmark is due to alcohol consumption. Alcohol consumption thus places a considerable economic burden on society. METHODS We analysed the cost-effectiveness of six interventions aimed at preventing alcohol abuse ...

Purpose: This research aims to identify key factors that influence physicians’ drug selection decisions as well as the main sources of information for physicians about new drugs and the most effective “reminder methods” used by pharmaceutical sales representatives. This study fills a gap within the existing literature by identifying the most important factors that affect physicians’ drug select...

Social media have enjoyed a rapidly increasing adoption among users in recent years. Millions of users execute billions of actions (in form of tweets, messages, replies, likes, etc.) every day. The massive amount of social interactions online has contributed to the proliferation of social advertising. Alongside the interest in online and social advertising, Twitter has introduced several advert...

Advertising campaigns carried out by firms post-health crises have been well documented in the literature, but the results, in terms of their effectiveness in recovering demand, are mixed. This paper examines the effect of risk-framed message appeal (aimed at reducing uncertainty about a product by elaborating upon new safety controls) on reductions in losses resulting from crises in comparison...

The analysis only passingly refers to the main effect of any reduction in advertising for unhealthy foods (and consequently sales of such foods), which would be a shift in advertising funds and sales to other types of presumably healthier food and beverages either within firms or across firms within the industry. If the analysis had fully taken these shifts into account, the employment impacts ...

Reading is a multidimensional phenomenon, being not only tool for receiving information about the world, but also an instrument of ethical and aesthetic education, way spending leisure time. The volume reading characterizes personality, indicates erudition, interests, behavioral features. In ancient times books were available to few, attitude towards them was serious. antiquity it recommended c...

The main purpose of this paper is to discern the dynamic causal relationships (in the Granger (temporal) sense) among sales, advertising and prices in the context of the Portuguese car market. The present research (based on multiple cointegration tests preceded by various unit root or non-stationarity tests) is one of the first attempts at putting the salesmarketing mix analysis within a multiv...

Background. The purpose of this study was to investigate the role of media advertising in the development of sports tourism in Guilan province. Methods. The research method is a descriptive-survey based on the structural equation model (Lisrel). The statistical population of the study was included managers of tourism, sport management professors, managers, and experts of tourism agencies that ...