The article is devoted to studying knowledge marketing as a tool for promoting educational and scientific services from the developer (university) consumer (industry business). main stages of generation following DIKW model procedure their further implementation are shown. Based on bibliometric analysis keywords clusters most popular research topics in field "knowledge marketing", relevance imp...

This study addresses the following question: For a given managerial, firm, and industry setting, which individual metrics are effective for making marketing-mix decisions that improve perceived performance outcomes? We articulate key managerial takeaways based on testing multi-stage behavioral framework links decision context, selection, outcomes. Our statistical model adjusts potential endogen...

the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...

Informatization of all areas modern human activity and the rapid development new information communication technologies create favorable conditions for implementation programs operational access to remote material intellectual resources distributed throughout globe. Over past decade social media has changed way people communities organizations share consume from each other businesses. However t...