Abstract Innovation in micro and small enterprises is widely regarded as one of the most important sources sustainable competitive advantage with an embedded purpose performance improvement increasingly changing environment. This study aimed to examine effect innovation on manufacturing firms selected towns Awi Zone, Amhara, Ethiopia. The target population was 643 Injibara, Dangila, Tilili; a n...

The Marketing Mix comprises of four decisions which should be considered before launching a product. Firms should plan targeted approach on these four different components and they are Product, Price, and Place & Promotion. All the four variables help the firm in formulating strategic decisions necessary for competitive advantage. The main objective of this article is to describe the importance...

every firm learns through firm specific methods. this learning process is operationalized by firm’s knowledge management practices. therefore, knowledge to result in successful learning should be assisted by a combinative framework which can enhance a firms’ absorptive capability. this in turn will play a decisive role for achieving competitive advantage. current literature in strategic managem...

Rabbani is one of the Indonesian Muslim fashion brands that a pioneer in hijab and clothing Indonesia.The number have sprung up, making competition world even tighter. Therefore, different strategies are needed to achieve competitive advantage. Many factors determine advantage, which product innovation. This research focuses on study uniqueness innovation detail explained through separate indic...

Early studies on the factors that influence the operating performance within the biotech/pharmaceutical industry mainly focused on the establishment of technological capability or the effects of innovation in terms of increasing competitiveness. Nevertheless, there are few studies on the process, marketing and strategic direction for innovation concerning biotechnology transfer. Due to technolo...

E-business is not a new topic, and many authors made many researches on this topic, such as the relationship between e-business and competitiveness, the advantages of e-business, e-business and knowledge management, e-business and management innovation, and so on. However, knowledge innovation in e-business enterprises is an ignored field. In fact, different kinds of companies at present consid...