نتایج جستجو برای: marketing information system
تعداد نتایج: 3087044 فیلتر نتایج به سال:
abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...
Received On: 02.12.12; Revised On: 3.06.13; Accepted On: 05.09.13 This study aims to obtain perception and feedback of LIS marketing professionals regarding marketing activities, searching and finding internet resources on marketing of library services area through online questionnaire. The results of this study revealed that in "Marketing Library Service", Google and Yahoo emerged as most effe...
Soon after the MIS concept was formed in the mid-1960s, the marketing function applied it to its own information needs, creating a formal effort called the marketing information system, or MKIS. This study surveys Fortune 500 companies to reveal their pattern in MKIS usage. The ®ndings are compared to two previous studies a decade apart. It provides a gauge of the evolution of computer use not ...
this study aimed to identify and test expectancy motivational model as a theoretical framework to explain the reasons motivating expected information consumer’s behavior for the selection and use of document delivery services of shahid chamran university, ahvaz. in this study, explanatory survey method was used. in order to test the hypotheses and analysis of model’s data, covariance structural...
Applying Rough Set Theory to Evaluate Network Marketing Performance of China's Agricultural Products
Agricultural products network marketing means fully introducing e-commerce systems into the sale process of agricultural products, using information technologies to publish and collect the demand and price information, and relying on agricultural production bases and logistics distribution systems to enhance brand images, improve customer services, develop online marketing channels and ultimate...
This study examines the spatial distribution of’ outdoor recreation sites and their proximity to census block groups (CBGs), in order to determine potential socio-economic inequities. It is framed within the context of environmental justice. Information from the Southern Appalachian Assessment database was applied to a case study of the Chattahoochee National Forest in North Georgia. Outdoor re...
Comsoc's Marketing Standing Committee oversees the marketing programs and works in collaboration with staff for strategizing, planning, implementing BoG-approved plan. ComSoc's Information Technology is to steer, plan, oversee IT initiatives projects ensure that any current future activities are well planned consistent membership financial interests. In this issue of President's Page, I am plea...
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