[Excerpt] Despite the importance of the first stage of recruitment, there has been limited research regarding the factors that influence job seekers’ decisions during this stage or how firms can systematically impact those factors (Barber, 1998). There is some evidence that employment brand equity (Cable & Turban, 2001; Collins & Stevens, 2002) affect job seekers’ attraction to and intentions t...

The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...

This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in medical markets. Following on from the weak marketing strategy observed in the first paper, this work explains the origins of marketing strategy process failure in terms of incongruence with market and organisational culture conditions. It concludes that any generic approach to ...

normal 0 false false false en-us x-none ar-sa microsoftinternetexplorer4 introduction: today the issue of quality improvement in health care organizations has become more important than before, but the effectiveness of various quality management models remains questionable. the purpose of the present study was to evaluate the performance of the total quality management model (iso 9001: 2000) im...

This article proposes to integrate internal marketing, perceived quality, value, satisfaction and behavioural intention in the same model. The study was conducted with 200 healthcare staff patients. First, results indicate influence of marketing dimensions on quality satisfaction. In a second step, it turns out that influences which turn impacts Finally, there is relationship between, one hand,...

Purpose: The role of social media influencers is growing in importance, due to their ability effectively influence. In addition, marketers have identified Instagram as the most important channel for influencer marketing, while concept credibility has always been significant field marketing. While a few studies recently focused on how influence consumer purchase behavior, research that specifica...

corporate support for entrepreneurship is the most important element for the development of corporate entrepreneurship and is considered as one of the main corporate entrepreneurial antecedents. it involves trust in corporate staff and training them for promoting recognition of opportunities, exploring new and valuable resources, innovative productions and profit-making processes. corporate sup...