نتایج جستجو برای: marketing area
تعداد نتایج: 633692 فیلتر نتایج به سال:
Nowadays two concepts of sustainable development and integration of processes have extremely influenced business atmosphere. Marketing, as one of business sciences, and automobile industry, as a parent industry, are influenced by these changes. In this direction, this article aims to design a integrated model for fulfillment of Iranian automobile industry sustainable marketing. For this purpose...
Background and Aim: Variety in the pharmaceutical products and therapeutic groups, development of new pharmaceutical products and heavy costs in the pharmaceutical marketing, force the firms to attend in the specific area, related products and defined basket in order to decrease high marketing costs and act highly and accurately in the target market, costumer recognition and competitor analysis...
Corrigendum to “Debiasing investors with decision support systems: An experimental investigation” [Decision Support Systems Volume (46/1) 399–410] Gokul Bhandari , Richard Deaves , Khaled Hassanein c,⁎ a Department of Management Science and Marketing, Odette School of Business, University of Windsor, ON, Canada b Finance and Business Economics Area, DeGroote School of Business, McMaster Univers...
the present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (sc1: producer - consumer, sc2: producer - retailer - consumer, sc3: producer - commission agent - retailer - consumer, sc4: producer - commission agent - wholesaler - retailer - consumer) for two variety (allahabad safeda and apple guava) of guava. the gross marketing pri...
Due to the influence of information and communication technology and internet on commercial and operational processes, they are necessary for all companies for direct competition. E-marketing is one of ICI's outcomes that can use IT and internet for marketing purposes. Thus, internet is the most influencial marketing tool with global cover which can facilitate company's access to the global mar...
Agriculture plays an outstanding role in Romania, since there are nearly three and a half million small farms operating the country, accounting for almost 90% of total number farms, scarcely more than 32% available farm land is cultivated by 35% population. In settlements found catchment area Csíkszereda, majority consist family smaller 5 hectares. The marketing good quality products made from ...
This paper presents a cross-national study of industrial marketing communications spending. The study compares the results of data collected from 55 European companies on 80 products with a sample of 131 products from 29 companies representing the ADVISOR 2 study sample in the U.S. Several key questions are addressed. First, we consider if the original ADVISOR results are specific to U.S. compa...
Human body digitization, in other words “mating” with technology, represents a fusion of technologies that shrinks the boundaries of physical, digital and biological world. Throughout history, trade perception has changed significantly, from a mere intermediary to creative activities. Adapting marketing activities and strategy, generated by the technology development of modern society requires ...
The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport. This theoretical paper uses the context of China’s professional football industry to argue that marketing may benefit from a more postmodern approach to marketing management. INTRODUCTION The aim of this theoretica...
This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...
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