This paper investigates the role of discount travel agencies such as Priceline and Hotwire in the market segmentation of the hotel and airline industries. These agencies conceal important characteristics of the offered services, such as hotel locations or flight schedules. We explicitly model this opaque feature and show that it enables service providers to price discriminate between those cust...

In product design, various methodologies have been proposed for market segmentation, which group consumers with similar customer requirements into clusters. Central points on market segments are always used as ideal points of customer requirements for product design, which reflects particular competitive strategies to effectively reach all consumers’ interests. However, existing methodologies i...

Existing electricity market segmentation analysis techniques only make use of limited consumption statistics (usually averages and variances). In this paper we use power demand distributions (PDDs) obtained from fine-grain smart meter data to perform market segmentation based on distributional clustering. We apply this approach to mining 8 months of readings from about 1000 US Google employees.

In competitive markets, market segmentation is a critical point of business, and it can be used as a generic strategy. In each segment, strategies lead companies to their targets; thus, segment selection and the application of the appropriate strategies over time are very important to achieve successful business. This paper aims to model a strategy-aligned fuzzy approach to market segment ev...

Setting u n+1 = 1, from Figure 2, we can find the market coverage of θ j , j = 1, 2, …, n, as x j = u j+1 – u j , which can be summed over j to obtain u i = 1 – G n j =i x j. Substituting this into (2) for i = 1 and noting that p 0 = θ 0 = 0, we find (A1) p G u G x j j n 1 11 1 1 1 = = −       =  θ θ We will now prove the lemma by induction. It is clear that (3) reduces to (A1) for i = 1...

Market segmentation is critical for a good marketing and customer relationship management program. Traditionally, a marketer segments a market using general variables such as customer demographics and lifestyle. However, several problems have been identified and make the segmentation result unreliable. This paper develops a novel market segmentation methodology based on product specific variabl...

sar (synthetic aperture radar) image enhancement and segmentation is purpose of this thesis. sar image segmentation is a primary step before steps such as classification and target recognition. the main obstacle in sar image segmentation is inherent speckle noise. speckle noise is a multiplicative and highly destructive noise which results to intensity inhomogeneity. hence common segmentation m...