نتایج جستجو برای: market segmentation
تعداد نتایج: 244652 فیلتر نتایج به سال:
2010
Sally Dibb
Market segmentation is well established in marketing theory and applied by organizations from all industry sectors. Despite wide-spread use, developing and implementing segmentation schemes is rarely problem free. Testing the quality and robustness of segments is one of the difficulties which marketers face. The literature describes segment quality criteria which are intended to help with this ...
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