The proposed model is theoretically grounded in the multi-attribute attitude literature. It is proposed that the antecedents of customer loyalty are be partitioned into three categories. First, supply-side (firm-controllable) customer loyalty antecedents are those satisfaction drivers that comprise total customer experience (TCE). Eight distinct TCE dimensions are identified through preliminary...

For sponsors, the essence of commercial sponsorship is the right of being associated with the sponsored organisation, which can later be leveraged for branding purposes. The branding power of sponsorship relies on its associative power, and consumers learn sponsorship in two qualitatively distinctive ways: evaluative conditioning and predictive learning. These two processes can lead to differen...

The Impact of Customer-Based Brand Equity on Revisit Intentions: An Empirical Study of Business and Leisure Travelers at Five Shanghai Budget Hotels Yaqian Zhou Abstract The purpose of this study is to explore how, from a customers’ point of view, brand equity influences budget hotel revisit intentions. The research is based on a convenience sample of 400 respondents who had stayed at top-5 bud...

By YE WANG, Ph.D. Washington State University August 2008 Co-Chair: Joseph S. Valacich Co-Chair: Traci J. Hess The adoption of information systems (IS) by individuals has been a focus of IS research for years. Although initial adoption has been extensively studied by many researchers, less is known concerning users’ psychological relationship with adopted information systems, especially when al...

Gamification is defined as using game design elements, characteristic for games, in non-game contexts, and it is a process of using game mechanics to engage users and achieve a specific goal. In order to build effective gamification apps (applications) for effective user performance, the objectives of this project is to develop strategic elements for mobile gaming design in providing innovative...

The aim of the study is to explore impact brand awareness, loyalty and attitude on purchase intention in online shopping. was quantitative nature adopting survey method. Due absence a sampling frame, convenience sampling, form non-probability utilised total 253 responses well collected from Braamfontein, busy business district Johannesburg, South Africa. In order test proposed hypotheses, uniqu...

The present study used a stimulus-organism-response (S-O-R) theoretical framework to examine the relationship between theme park tourists’ experience, brand identity, satisfaction, and loyalty in China. By using structural equation model (CB-SEM), this paper illustrates process of forming destination for sustainable tourism on parks. results suggested second-order structure experience. first-or...

This study analyzes the impact of blockchain mobile payment services on customer loyalty intention through mediating role service quality, privacy and security, satisfaction in Bangladeshi hospitality industry. Data were collected a survey using structured questionnaire from 326 respondents who stayed 4- 5-star hotels Chattogram Cox’s Bazar. Respondents’ (N = 326) opinions analyzed employing Sm...

Customer loyalty is a component with considerable focus on by relationship-oriented marketing. Firm brand is one of the factors that play significant role in creating brand loyalty. Therefore in this research, we studied brand effect on customer loyalty. Also in this research, we examined customer satisfaction, loyalty, perceived quality and brand equity (brand value) in relation to customer lo...