Brand identity is relevant not just for companies, but also for individuals. Some advocate complex strategies for personal brand creation, but we assert that social network interactions in Facebook, LinkedIn and Twitter implicitly define a personal brand. We posit that the chain of people and entities with whom the individual interacts both explicitly and implicitly as well as the topics of tho...

The special interest group knowledge management (Wissensmanagement) of the German Society for Computer Science (GI) emerged from the fusion of the former special interest groups on case-based reasoning and knowledge management. The group regularly publishes a newsletter on related topics. See: www.fgwm. de There is an international Yahoo newsgroup on CBR. See: tech.groups.yahoo.com/group/case-b...

We consider the dimensionality of social networks, and develop experiments aimed at predicting that dimension. We find that a social network model with nodes and links sampled from an m-dimensional metric space with power-law distributed influence regions best fits samples from real-world networks when m scales logarithmically with the number of nodes of the network. This supports a logarithmic...

Purpose With the growing trend of omni-channel marketing, brands are increasingly looking to offer a seamless experience their online fan base by connecting with them across multiple social media platforms. This paper explores relationship between brand posts' characteristics and popularity for start-ups four different platforms: Facebook, Twitter, Instagram LinkedIn. Design/methodology/approac...