Purpose – The purpose of this study is to propose and test a model designed to investigate the impact of job characteristics, employee satisfaction, and information sharing on two key indicators of quality service delivery, such as worker perceptions of their efficiency and customer focus. Design/methodology/approach – During the project, 9,060 employees of a large national telecommunications o...

This study aims to determine organizational citizenship behavior’s impact on customer loyalty and quality of services. That is to examine, organizational citizenship behavior of nurses and patients (customers) of the Kermanshah province hospitals by two hypotheses. Population comprised of 1524 nurses which 544 nurses were selected as sample. Also sample of same size in a random way in a period ...

Nowadays, increasing competition among companies and the huge cost of attracting new customers has led to companies seeking to retain existing customers rather than looking to attract new customers. These factors together have led to the emergence of customer relationship management. Thanks to the development of information and communication technology, especially the Internet, the use of custo...

The study adopts the single-case-study method and applies the model of Homburg et al. (2002) to investigate the key account management practices within Company W, a laptop computer ODM. The study reveals two significant findings. One finding is that four elements, activities, actors, resources, and formalization within the model, are mutually correlated, because this four kinds of positive rela...

A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

The purpose of this paper investigates the effect of perceived value on customer loyalty through brand image and customer satisfaction in a lowpriced cosmetic brand, as well as to examine the moderating role of gender. The results showed that perceived value positively affects brand image and customer satisfaction. Brand image positively influences customer loyalty but does not influence custom...