The present study aimed to investigate and identify factors affecting the intention to buy of Islamic Azad University students to foreign brands of clothing among the students of this university in Tehran has been carried out. In which the impact of individual characteristics (unique needs and brand attitude) and normative characteristics of students (normative influence and brand awareness) on...

It has been established that normative social influence can be used effectively in persuasive technology. However, it is unknown whether the application of more social pressure makes it more effective. To test this hypothesis, a quantitative experiment was conducted on the online social network Facebook. Although evidence to support the hypothesis was found, it cannot be concluded from this exp...

Motivated by a desire to extend the Social Influence Model of Technology Use, this paper empirically examines the impact of normative social influence on group media preference patterns and group meeting outcomes in a setting where established groups voluntarily used various communication media over a three-month software development project period. The overall results suggest that conformity t...

American college students’ and children’s scores on two measures of the need for social approval closely follow changes in the state of the larger society, decreasing signiWcantly from 1958 to 1980 and leveling oV between 1980 and 2001 (total nD 36,004 across 203 samples of college students responding to the Marlowe–Crowne Social Desirability scale; total nD 4741 across 38 samples of children r...

In multivariate normative comparisons, a patient's profile of test scores is compared to those in a normative sample. Recently, it has been shown that these multivariate normative comparisons enhance the sensitivity of neuropsychological assessment. However, multivariate normative comparisons require multivariate normative data, which are often unavailable. In this paper, we show how a multivar...