Consumer orientation toward Green Products or environmentally friendly products is one of the supporting factors for business continuity. The Product in this study a refill product without packaging (unpacked product). behaviour choosing part Pro-Environmental Behavior (PEB) which largely determined by several things. This raises aspects: knowledge, economics, facilities, product, and environme...

This study examines factors affecting customers’ intention to purchase green skincare products in China provide some managerial recommendations existing companies. The theory of planned behavior was applied formulate our research hypotheses and establish proposed model. A total 121 Chinese consumers responded a survey we conducted online. Hayes’s (2013) process structural equation modeling empl...

With the social trend of e-commerce, as an important source of word-of-mouth, online opinion leader is become more and more popular in industry and academics. Its impact on consumer purchase intention is emphasized as well. Based on communication and persuasion theory, communicator character, information feature and individual perceived value are taken as three basic constructs for influence mo...

This study examined how customers’ preference and purchase intention change depending on presentation type of information. Products’ information was manipulated on scale and order dimension. Participants made a decision on three situations choosing music(mp3) download plan, cell phone data plan, drinks voucher plan for a coffee shop as well. All stimuli were appeared through the computer monito...

As technology develops, service users who utilize have increased along with the emergence of mobile phone application-based services such as social media, online games, and entertainment. However, technological developments are different from growth in sector. The RI sector's productivity is relatively lower than other countries ASEAN, where Indonesia still struggling traditional sector constru...

Under the trend of globalization and advancement of information technology, the operational patterns and industrial environments have changed, hence, traditional industries are facing the impact of the new era. Sustainable operation thus becomes their priority concern. This study treated consumers of traditional industries as subjects, and Buddhist Systems Methodology (BSM) and the quantitative...