Nowadays, marketing in the digital environment is very important for every company. The reason that internet use has more than doubled last decade, and this shift significantly affected way customers buy products communicate with companies. Digital like any other type of - it a to connect current influence potential customers. It important, especially when there are already many services on mar...

Sustainability challenges have been recognised as research priorities in marketing and services. This work seeks to observe how Integrated Marketing Communications (IMC) for sustainability affects satisfaction loyalty, both directly indirectly, i.e., through the ecological knowledge of guest. In addition, it attempts analyse whether sequence modelled effects changes according country origin, re...