A common premise in prior research is that trust increases over time in relationships. Through a meta-analysis of 39 studies, we find that the bivariate correlation between trust and relationship duration (1) is on average positive and small, and (2) varies significantly across studies indicating the presence of unobserved moderators. We therefore build a theoretical framework to specify four d...

This paper uses cognitive balance theory (Heider 1958) to develop the proposition that transference is a means by which initial trust in unknown organizations doing business on the World Wide Web (WWW) may be established. Trust transfer across hypertext links and from physical to virtual stores is explored. Hypotheses are developed to suggest that consumers’ willingness to buy from a web site i...

Modern multi-organisational coalitions are capable of bringing diverse sets of capabilities, assets and information sources to bear on complex and dynamic operations. However, the successful completion of these operations places demands on the trust between coalition partners. When it is necessary to rely on other partners, decision-makers must be able to make rapid and effective trust assessme...

OBJECTIVE The present research addresses the question of how trust in systems is formed when unequivocal information about system accuracy and reliability is absent, and focuses on the interaction of indirect information (others' evaluations) and direct (experiential) information stemming from the interaction process. BACKGROUND Trust in decision-supporting technology, such as route planners,...

In this paper we develop the concept of relational quality as a proxy for relational trust. Exploration of data from 67 alliances confirms that relational quality is composed of three elements: initial conditions, partner interactions, and external events. We offer propositions on the relative importance these elements take depending on the different roles relational trust may play in strategic...

The human striatum is integral for reward-processing and supports learning by linking experienced outcomes with prior expectations. Recent endeavors implicate the striatum in processing outcomes of social interactions, such as social approval/rejection, as well as in learning reputations of others. Interestingly, social impressions often influence our behavior with others during interactions. I...

Speakers’ accents have been claimed to influence initial judgements of personality traits, such as trustworthiness. We examined how personal experience with specific accents may serve to modify initial trust attributions, using an iterated trust game in which participants make investments with virtual players. The virtual player’s accent was either Liverpool English or Standard Southern British...

Our research goals are to understand and model the factors that affect trust in intelligent systems across a variety of application domains. In this chapter, we present two methods that can be used to build models of trust for such systems. The first method is the use of surveys, in which large numbers of people are asked to identify and rank factors that would influence their trust of a partic...

With the size E-Commerce Market is enlarging, e-Business more and more critical for bringing the Enterprise to customer. This kind of E-Channel is very new and unknown way of doing business; it makes the foundation of “Trust” even more difficult and critical because the "Trust" affects lots of essentials to online transactions, such as privacy and security. From service provider point of view, ...