purpose: web sites are considered as an important tool on the internet and it has an important role in the utilization of students from the internet. in this study, we tried to evaluate iranian schools web sites. method: research population consists of 122 school websites. we used a check list for evaluation of school websites. findings: we found that all aspects of iranian school websites (aut...

the purpose of this study was to investigate the empowerment indices in sport coaches in urmia. this research was a survey and a field study. multistage random sampling was used. the data were gathered by a standard questionnaire of empowerment index evaluation (d. scott & t. jaffe): the reliability = 94.2% and validity = 90.5%. the sample included 155 male and female sport coaches who were sel...

Sponsorship of the arts is growing as a marketing communication method, and companies are using this tool to achieve various business objectives. These include branding, corporate hospitality, and building community relations. The activities that the companies engage in to promote the sponsorships are guided by the objectives they wish to achieve. Additional leveraging is supported by advertisi...

With global spending now exceeding US$500 billion, packaging is considered a critical strategic element for brand differentiation and identity. This paper examines consumer response to ‘sponsorship leveraged packaging’ (SLP), a marketing tool commonly used in the Australian FMCG Industry. Findings indicate that sponsorship messages depicted on FMCG packaging are predominantly processed incident...