Narrative ads are more appreciated and persuasive than non-narrative ads. This superior effect is ascribed to the pleasant, entertaining experience narrative provide. Humorous narratives do so by evoking positive emotions providing a hedonic experience. There also that tell moving stories thereby negative too eudaimonic In two studies, questions addressed what extent evoke both their impact on ...

An “Off the Leash” cartoon by W. B. Park depicts a dozen or so pigs feeding at a trough. One pig, however, has his head raised, as if addressing the approaching farmer. The pig’s words are apparently expressed in the cartoon’s caption, “Garcon!” The cartoon thus compares the farmer in the cartoon to a waiter in a French restaurant, and the viewer is left to speculate about the nature of the cor...