a r t i c l e i n f o Keywords: Celebrity presenter characteristics Hook versus linear conceptualization of characteristics Persuasion and dissuasion This study validates Rossiter and Percy's (1987) hook theory of presenter characteristics, for celebrity presenters. Firstly, by employing a product-alone control group, the study demonstrates that some celebrity-product pairings have a good fit a...

INTRODUCTION Fishing is a leisure activity for some people around the world. Accidently the fish hook can get hooked in the hand. If the hook is barbed, removal becomes difficult. We report a case of such a injury in the hand and discuss the technique for its removal with a brief review of the literature. CASE PRESENTATION A thirty-two year old male accidently suffered a fishhook injury to hi...

We describe a technique that uses a capsular hook to obtain sutureless fibrin glue-assisted transscleral fixation of the capsular bag. The hook passes through a sclerotomy created under a scleral flap and engages the capsulorhexis rim, providing scleral fixation intraoperatively and postoperatively. A standard capsular tension ring expands the capsular fornix. The haptic of the hook is tucked i...

A hook-plate is a clavicular small fragment AO plate with a hook engaging below the acromion. It is primarily used to secure the ligament repair in the treatment of displaced acromioclavicular joint dislocations. We have used the hook-plate in conjunction with a Weaver-Dunn procedure to secure the repair in seven patients. In another three we used this plate to reduce and stabilize distal clavi...

BACKGROUND Intramedullary screw (IMS) fixation was wildly used in fifth metatarsal base fractures (FMBFs) and the results were satisfactory. However, in the comminuted osteoporosis or small displaced avulsion FMBFs, anatomical reduction and stable fixation could not be achieved with IMS. The Locking Compression Plate (LCP) distal ulna hook plate fixation was a novel alternative fixation method....

Fishing is one of the best known and practiced human activities. However, you should remember that, when casting the hook from the riverbank or grasping it to add bait, fishermen run a real risk of injury if the hook punctures the skin.Briefly we describe a case where a young, 32-year-old fisherman who was reeling the hook back to shore when it hit him in the face and embedded itself in his upp...

Abstract. We present some conjectures and open problems on partition hook lengths, which are all motivated by known results on the subject. The conjectures are suggested by extensive experimental calculations using a computer algebra system. The first conjecture unifies two classical results on the number of standard Young tableaux and the number of pairs of standard Young tableaux of the same ...

Recent UV observations of the most massive Galactic globular clusters show a significant population of hot stars below the zero-age HB (“blue hook” stars), which cannot be explained by canonical stellar evolution. Stars which suffer unusually large mass loss on the red giant branch and thus experience the heliumcore flash while descending the white dwarf cooling curve could populate this region...

Hook of the hamate fractures are uncommon. This fracture is usually seen in sports involving a club or a racquet (i.e., baseball or golf) and is caused by blunt trauma. Stress fractures of the hamate are exceedingly rare. Because of its subcutaneous position and associated soft tissue structures, hook of the hamate fractures can be difficult to diagnosis. When treated early, conservative (non-o...

1. Hook analysis of the washing experiment of Skvortsov et al. To illustrate the benefits of the hook approach we transform the intensity-data of a second washing experiment published recently by Skvortzov et al. [1] into hook-graphs (see Supplementary Figure 1). In this particular experiment the authors labelled only a small number of 18-20 transcripts each of which is interrogated by one 'spi...