In this study, user data of an e-commerce site operating in Turkey is examined. Users are those who have visited the before, that is, they remarketing audience pool. The main goal to make accurate predictions for and thus offer customized ad packages new visitors. Visitors labeled as "Shoppers" "Non-shoppers" based on their previous visits. set divided into two portions do not intersect with ea...

Abstract Social media enables users to share their purchase experiences. Nevertheless, video content marketing tactics enable companies influence the attitudes of online shoppers increase intentions. The paper solves research problem using differentiate between brand and user-generated videos positive customer purchasing intention in case Instagram. It aims find differences videos, which determ...

Abstract Information overload is a challenge in e-commerce platforms. E-shoppers may have difficulty selecting the best product from available options. Recommender systems (RS) can filter relevant products according to user’s preferences, interest or observed user behaviours while they browse on However, collecting users’ explicit preferences for these platforms difficult process since buyers p...

Geçmişte yapılan çalışmalar, bireylerin alışveriş süreçlerine dair bilinmeyenleri açıklamaya başlamış olsa da hala tüketici zihnini anlamak tam anlamıyla mümkün olamamaktadır. Tüketici davranışlarına her çalışma, bu bilinmezliği ortadan kaldırmak adına, literatüre katkı sunmaktadır. “Tüketicilerin satın alma etki eden hangi gösterge, hedonik motivasyonu içerisinde daha etkilidir?” sorusuna yanı...

We analyze the impact of market share on advertising and pricing decisions by firms that sell to loyal, non-shopping customers and can advertise to shoppers through an information intermediary or “gatekeeper.” In equilibrium the firm with the smaller loyal market advertises more aggressively but prices less competitively than the firm with the larger loyal market, and there is no equilibrium in...

This study integrates shopping value dimensions and consumers’ commitment to a theoretical model to understand consumer loyalty to e-shopping. E-commerce is established as an efficient sales platform for travel and hospitality vendors. However, extant literature found that it is difficult to attract new customers and retain existing customers in e-commerce. This paper investigates the anteceden...