In this paper we describe a preliminary, in-progress, research of fashion\trends in HCI. First, we present the motivation for this research, as this topic has not been methodically researched despite the accelerating pace and growing influence of fashion\trends in modern life. In order to provide appropriate theoretical background, we define and explain the fashion and trend phenomena using res...

The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image marketing now have to engage with people on the platform that epitomizes impromptu, realtime conversation. What kinds of fashion images do brands and individuals ...

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Under the global trend of sustainability, many companies selling fashion products have to reshape their operational strategies. Over the past few years, we have witnessed many fashion companies going green by re-engineering their business processes and establishing their formal sustainability programs. Many important topics, such as closed-loop supply chain management, corporate social responsi...

We consider a market where many agents trade many different types of products with each other. We model development of collective modes in this market, and quantify these by fluctuations that scale with time with a Hurst exponent of about 0.7. We demonstrate that individual products in the model occationally become globally accepted means of exchange, and simultaneously become very actively tra...

The objective of this research is to study the reasons for growing impact sustainable slow fashion brands in industry and, particular, how they manage their communication and which digital strategies employ. We applied a mixed methodology: comparative content analysis qualitative quantitative indicators, as well in-depth interviews with 10 professionals experts communication, aim contrasting op...