The purpose of the article is to establish most probable determinants for classification interactive advertising and identify systematise, on their basis, variable forms implementation messages, as well possibility interaction. Research methodology: method complex analysis was applied. scientific novelty systematisation scholars’ views typology advertising, its updating, supplementation. It est...

The economic well-being of most U.S. farm households depends on income from both onfarm and off-farm activities. Consequently, for many farm households, economic decisions (including technology adoption and other production decisions) are likely to be shaped by the allocation of managerial time among such activities. While time allocation decisions are usually not measured directly, we observe ...

This paper is in line with the principles of numerical taxonomy and with the program of holistic typology. It integrates the level of phonology with the morphological and syntactical level by correlating metric properties (such as n of phonemes per syllable and n of syllables per clause) with non-metric variables such as the number of morphological cases and adposition order. The study of cross...

Recent work in metrical typology within Optimality Theory has emphasised the rhythmic distribution of stress peaks by reference to clashes and lapses, compared to the more central role of foot constituency characteristic of most previous approaches. One consequence of this emphasis has been the introduction of constraints that require reference to non-adjacent objects in the representation, suc...

The notion of a template has been used in a number of linguistic domains to refer to grammatical patterns where the form of some linguistic constituent appears to be well conceptualized as consisting of a fixed linear structure, whether in terms of the arrangement of its subconstituents or its overall length. Most work on templates has restricted the topic of investigation to a single grammatic...