In this research, the authors extend a contingency perspective of international marketing in an exporting context by considering how internal and external forces of the firm explain adaptation of the marketing mix in export markets. The impact of marketing strategy adaptation and past performance satisfaction on current period satisfaction with performance is also considered. A survey of over 5...

Outward direct investment (ODI) from the People’s Republic of China (PRC) is surging. A common perception is that it was driven by the country’s resourceseeking and technology-seeking motives. Using a new, unique, and comprehensive dataset that covers close to 10,000 Chinese ODI deals from 1998 to 2009, we find that in contrast to the common perception, over half of the ODI deals are in service...

Previous studies have explored the substantial benefits for companies and governments of exporting. Nevertheless the role of government has been analysed mainly trough export promotion programs and the importance of the subsidiaries of multinational companies to increment a country exports has not been tested together with other variables present in the literature on export performance. This re...

extending the export of high technology-based products is one of the most important goals of long term strategy of the country’s export development. in the present study, the main structures influencing the success of exportation through intangible resources (market orientation and entrepreneurial orientation) and the role of dynamism of export target market are investigated by considering the ...

increasing non-oil exporting is among the most important concerns for iran. software industry is among the knowledge based and profitable ones. identification of factors affecting export performance of software developers can improve planning that in turn results in increasing software export. in this research a model consisting of seven important variables in software industries including: com...

 Based on the recent literature of heterogeneous firms, productive firms self select themselves into foreign markets. In this framework, there is a productivity rise prior to exporting. On the other words, different export performance across firms is linked to their heterogeneity.   The main purpose of the present paper is to examine the so-called hypothesis of heterogeneous firm in Iran. For ...