acceptance and commitment therapy (act) is a new development within behavioral therapy. its goal is to promote psychological flexibility. numerous studies show that suffering results when people attempt to avoid their inner experiences (experiential avoidance). this experiential avoidance often leads to rigid and inflexible behavior that also leads them to compromise their goals and what is imp...

The notion of experience has entered the field of consumption and marketing through Holbrook and Hirschman's 1982 pioneering article. Twenty years after, this notion has gained ground to be recognised as important for what it can contribute to marketing knowledge of the consumer. As a consequence, it is the pillar of the so-called experience economy and experiential marketing. Building on Arnou...

There are few marketing studies of social learning about new technologies in lowincome countries. This paper examines how learning through opinion leaders and social networks influences demand for non-traditional cookstoves – a technology with important health and environmental consequences for developing country populations. We conduct marketing interventions in rural Bangladesh to assess how ...

We currently witness a growing interest of the Human-Computer Interaction (HCI) community in user experience. It has become a catchphrase, calling for a holistic perspective and an enrichment of traditional quality models with non-utilitarian concepts, such as fun (Monk & Frohlich, 1999; Draper, 1999), joy (Glass, 1997), pleasure (Jordan, 2000), hedonic value (Hassenzahl, 2002a) or ludic value ...

High-content screening is a powerful method to discover new drugs and carry out basic biological research. Increasingly, high-content screens have come to rely on supervised machine learning (SML) to perform automatic phenotypic classification as an essential step of the analysis. However, this comes at a cost, namely, the labeled examples required to train the predictive model. Classification ...