This essay explores the synopsis of the film Contagion (2011) that narrates the ethical dilemma of sacrifice in a post-disaster context. At first glance, it seems to emulate the situation during Swine flu outbreaks, radicalizing the political discourse in two directions. On one hand, China, a new emerging but undemocratic superpower, is portrayed as dangerous, disordered, and the Chinese as laz...

Purpose The goal of this study is to understand if ethnocentrism exists at the sub-regional level among honey consumers living in same production area as a protected designation origin (PDO). Moreover, analysis explores influenced by individual economic conditions, other socio-demographic characteristics. Design/methodology/approach A sample 725 was collected through use questionnaire that circ...

Positive social interaction is a crucial facet in maintaining harmonious state among multicultural society Malaysia. There no doubt that Malaysians play an important role reducing conflict ethnics, fostering unity their own ethnicity and others as well. Understanding accepting the differences are vitals intercultural integration process. Huge responsibility being placed on universities to ensur...

The aims of this study were twofold: first, it sought to assess the validity and reliability Consumer Ethnocentric Tendencies Scale (CETSCALE) in a Southern European Country-Portugal; second, aimed characterize level consumer ethnocentrism (CE) regarding domestic food products amongst Portuguese consumers. under consideration fruit vegetables, representing largest sales major retail chains are ...