An Essex-headquartered company which claims to manufacture the world's leading "brand" of glass vision panel, is calling for legislation to regulate the quality and design of such products. With no statutory governance currently in place, it is concerned that a rash of badly-designed, poorer quality variants, that it says have emerged in recent years, pose a significant self-harm and ligature r...

Through the analysis of a mathematical model we construct in this paper the full catalog of possible love stories among standard (i.e., secure and non-synergic) individuals. For this, we first distinguish between robust and fragile couples, i.e., couples which have one or two stable equilibria. We also distinguish between high and low quality relationships by looking at the sign of the feelings...

Very few studies in social marketing empirically compare the effectiveness of positive and negative appeals. This study examines the effect of positive (warmth appeal) and negative (guilt appeal) print imagery on donation behaviour to an animal welfare organisation. A quasiexperimental design was used to test the appeals, using a convenience sample of 282 university students, with each experime...

This study examined consumers' emotional responses, their attitudes toward advertisements and brands, attributions about the companies promoting the brands, and purchase intention for ads varying on level of guilt appeal. Sixty working mothers, a prime target of guilt appeals, participated in the study. Results indicated that moderate guilt appeals elicited more felt guilt in the working mother...

Boghossian suggests two sources for the continuing appeal of this view. The first is a postcolonial unwillingness to criticize cultures as inferior. Here, he notes, Equal Validity is a two-edged sword: “for if the powerful can’t criticize the oppressed, because the central epistemological categories are inexorably tied to particular perspectives, it also follows that the oppressed can’t critici...