This research aims to analyze the effect of promotion, electronic word mouth, and perceived security purchase intention with consumer trust as an intervening variable. is quantitative. The data collection method used a questionnaire sample 100 shopee consumers in Padang. analytical Structural Equation Modeling (SEM) analysis based on Partial Least Square (PLS) SmartPLS software version 3.3.3. r...

The purpose of this research is to find out and analyze the effect Electronic Word Mouth (E-WoM) destination image on tourist visit decisions Ekasoghi Beach, Sumenep Regency. method used in quantitative. population people who Beach tourism. sampling technique accidental method, with a sample 70 respondents. Methods data collection using questionnaire. analytical multiple linear regression analy...

Purpose: This research is motivated by the rise of commerce via internet or so-called electronic (E-commerce). From a businessman's point view, this an opportunity for them to increase their business creating online shop that included in several marketplaces. Electronic Word Mouth (e-wom) includes testimonials from someone who has bought, then there are also figures fond using product, namely C...

Electronic word of mouth is a message or information that comes from personal experience consumer opinion on product service and spread by via the internet media. High electronic can create customer engagement. Customer engagement an attitude towards brand company, which involves active commitment through online media in form word-of-mouth activities, providing reviews, recommendations, bloggin...

Tujuan dari penelitian ini adalah untuk mengetahui dampak pemasaran media sosial (Social Media Marketing) terhadap niat membeli kembali (Repurchase Intention) yang disampaikan melalui kesadaran merek (Brand Awareness) dan electronic word-of-mouth (E-WOM) oleh pelanggan kosmetik halal. Kuesioner disebarkan kepada 160 responden sebagai sampel. Dalam menggunakan non-probability sampling yaitu tekn...

the internet is already the primary source of tourist destination information for travelers. according to world tourism organization, about 95% of web users use the internet to gather travel related information and about 93% indicate that they visited tourism web sites when planning for vacations. the number of people turning to the internet for vacation and travel planning has increased more t...

Meningkatnya kecepatan internet di negara Indonesia menyebabkan peningkatan dalam melakukan media sosial Indonesia. Hal ini kemudian meningkatkan potensi iklan media. Penelitian dilaksanakan dengan tujuan untuk melihat mengenai bagaimana fenomena viral dan komunikasi electronic word of mouth (E-WOM) dapat digunakan sebagai strategi pemasaran sosial. akan menggunakan pendekatan kualitatif melalu...