The Resource-Based View (RBV) of marketing strategy development offers a useful method of identifying the distinctive strategic resources that will deliver competitive advantage. In this paper, its applicability to election campaigning is considered for the first time, using evidence from UK political election campaigning. The notion that electoral success is based primarily on the resources de...

Donald Trump was elected president of the United States on 8 November 2016. Within hours, TV pundits were declaring, “Data is dead.” Is this a case of water everywhere but not a drop to drink? It appears so on the surface. More than 250 nationally representative voter-preference surveys were done after the Republicans selected Trump for president and Mike Pence for vice president and the Democr...

We develop a model that calls into question whether some key sources of incumbency advantage frequently cited in the empirical and theoretical literature are, in fact, beneficial to all types of incumbents. Our results show that increases in direct officeholder benefits, such as the “campaign discount” that incumbents enjoy relative to challengers and the pro-incumbent bias of interest groups m...

F ollowing decades of civil conflict and antiapartheid struggle, Namibia held the first one-person, one-vote election in 1989. The country achieved electoral democracy in 1990 and committed itself to a process of national reconciliation. The early 1990s also saw the reconstitution of civil society organizations and an expansion of international organizations. It was a moment ripe for progressiv...

We present a structural model of political advertising in equilibrium. Candidates’ choose advertising based on its marginal impact on the probability of winning the election, the returns from winning and the cost of advertising. The voter model takes the form of an aggregate discrete choice model in which advertising affects a voter’s incentive to vote for either candidate or not to vote at all...

Do presidents use federal agencies as campaign resources? Scholars of distributive politics have long argued that political elites use public policy outcomes for electoral benefit. Of late, researchers have focused more closely on the president’s role in this process. However, little work examines how differences across agencies condition agency responsiveness to presidential electoral preferen...

This article examines the use of the Internet by a range of political actors in the 2004 European Parliament election in Britain—candidates, citizens, parties, government, pressure groups, and the media. Specifically, it surveys the structure of online political communications and the amount and nature of electoral information and engagement opportunities available to citizens in the framework ...

In recent years, a wide range of techniques has been developed to predict electoral results and measure the influence different factors in these results. this paper, we analyze political profile candidates (characterized by personal features) their campaign effort expenditure territorial deployment strategies retrieved from social networks activity) on This analysis is carried out using three m...