today, the brand creation or branding, which is the so-called industrial identification, is one of the most common industrial terms under various researching. this word is associated with the creation of an emotional bond with stakeholders. brand is defined as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of se...

With globalization, the number of individuals with knowledge about multiple cultures is on the rise. This article illustrates how studying consumer reactions to brands that are loaded with cultural meanings can contribute to developing a cultural psychology of globalization. Our review demonstrates that brands can be considered cultural ‘products’ – they are tangible, public representations of ...

Brand awareness plays an important role in brand construction and brand recognition, which is regarded as the foundation for brand development. To some extent, brand awareness can directly influence consumers’ purchase intention. Taking Chinese college students who will become main consumers in the future as the research object, the author seeks to investigate and analyze brand’s objective fact...

Marketers often analyze multinomial choice from a set of branded products to learn about demand. Given a set of brands to study, we analyze three reasons why choices from strict subsets of the brands can contain more statistical information about demand than choices from all the brands in the study: First, making choices from smaller subsets is easier, so it is possible to use more choice-tasks...

Fluoride is recognized as an effective agent for dental caries prevention. Generally, the main source of fluoride intake is drinking water. In this study, fluoride content in 18 commercial brands of bottled waters was investigated. Six samples from each batch of 18 Iranian commercial brands of bottled waters were supplied. The fluoride content of samples was analyzed by Fluoride Ion Selective E...

Sesamol is a sesame lignan. Sesame lignans have multiple functions, including antioxidant activity and also seem to have potential as a source of phytostrogens. This study was condncted to evaluate sesamol contents of 7 brands of Iranian sesame seeds (sesamum indicume L.). The brands were named Karaj 29, Darab 14, Ultan, Dezful, Varamin, Branching Naz, and Nonbranching Naz. After method validat...