A structural conflict exists in businesses that sell services whose production costs are discontinuous and whose consumption is continuous but variable. A classic example is in businesses where capital-intensive infrastructure is necessary for provisioning service, but the capacity resulting from capital outlay is not always fully and efficiently utilized. Marketing departments focus on initiat...

Conflicts among client and vendor in IS outsourcing can negatively affect their relationship and outsourcing project success. However, there is little research done on the antecedents of conflicts and conflict resolution. In this research study, we utilize concepts from marketing, operations management, and management fields to develop a comprehensive research model for studying conflict..

The chief purpose of this study is to verify and understand how the corporateinitiated implementation of knowledge management (KM) and brand equity affect the marketing performance of a Japanese automaker’s Taiwanese branch. Data was extracted from the population using convenience sampling to verify the goodness-of-fit of the overall, structural and measurement models by means of Structural Equ...

it is very important to analyze the rice market structure in mazandaran province, as this province is competent to produce rice. mazandaran rice market was analyzed by completing 55 questionnaires in producer, wholesaler and retailers level, randomly in 2009. results show that marketing margins of two varieties namely- local (tarom) and multi-product- were 5850 and 3700 rials, respectively; als...

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands in the higher price brackets. The danger of moving upscale however is that these store brands are relinquishing their value for money appeal a...

This article examines the impact of sociodemographic factors on individual consumption of alcohol in the United States using the Heckman procedure and logit analysis. Factors considered are urbanization, race, ethnicity, region, weight, height, sex, food stamp participation, employment status, diet status, day of consumption, household size, age, and income, All the variables, with the exceptio...