This study examines how the degree of fit between brand extension and parent brand, in case heritage sites, affects extension's equity-formation, considering mediating role attitude credibility moderating tourist's level experience brand. An experimental design is applied, which two different levels are controlled subjects. Suggestions provided for effective ways enhancing equity therefore cont...

Safety is one of the fundamental elements in tourist's decision-making process when choosing a holiday destination. Over years numerous destinations were faced with challenges how to function and survive on tourist market. To plan future developmental activities, it mandatory observe tourists perceive safety destination, what are motivational factors that connected safety, influence their most,...

Lifestyle entrepreneurs play an important role in innovation and sustainability rural destinations. Their competitiveness depends largely on how they explore their link to the place generate innovation. To analyze relationship between innovation, this article uses survey data from a sample of 221 lifestyle entrepreneurs. Using PLS-SEM modeling, results indicate that familiarity relational capit...

The paper explores the perspectives of implementing digital, online promotion within concept smart destination development, aiming for competitiveness that innovative tools and systems enable. Built heritage in developed tourism destinations presents an attractive resource, its presentation through digital technology impacts culture's perception. With development new technologies adoption trend...

Full accessibility to people with reduced mobility, applied tourism, is difficult achieve and should not be seen in an absolute way, but as a concern make tourism services more accessible focused on the specific individual needs of tourists. National regional entities adopt good practices build all, for all. The Delphi method was used order verify attractiveness city Lisbon tourist destination ...

An adequate image of a tourist destination is key instrument to attract tourists who will contribute the development and economic growth place. The objective this study analyze formation measure image. It contains novel analysis which breaks down heterogeneous aspects traditionally included in cognitive dimension into factors that provide more in-depth knowledge it. A model used related corpora...